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the.world.is.flat-第51部分

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word of the contract was made public; Republicans made it a campaign issue。 It became 
such a political hot potato that Governor Joe Kernan; a Democrat who had succeeded 
O'Bannon; ordered the state agency; which helps out…of…work Indiana residents; to 
cancel the contract…and also to put up some legal barriers and friction to prevent 
such a thing from happening again。 He also ordered that the contract be broken up 
into smaller bites that Indiana firms could bid for…good for Indiana firms but very 
costly and inefficient for the state。 The Indianapolis Star reported that a check 
for 993;587 was sent to pay off Tata for eight weeks of work; during which it had 
trained forty…five state programmers in the development and engineering of up…to…date 
software: 〃'The company was great to work with;' said Alan Degner; Indiana's 
commissioner of workforce development。〃 
So now I have just one simple question: Who is the exploiter and who is the exploited 
in this India…Indiana story? The American arm of an Indian consulting firm proposes 
to save the taxpayers of Indiana 8。1 mil207 
lion by revamping their computers …using both its Indian employees and local hires 
from Indiana。 The deal would greatly benefit the American arm of the Indian 
consultancy; it would benefit some Indiana tech workers; and it would save Indiana 
state residents precious tax dollars that could be deployed to hire more state workers 
somewhere else; or build new schools that would permanently shrink its roles of 
unemployed。 And yet the whole contract; which was signed by pro…labor Democrats; got 
torn up under pressure from free…trade Republicans。 
Sort that out。 
In the old world; where value was largely being created vertically; usually within 


a single company and from the top down; it was very easy to see who was on the top 
and who was on the bottom; who was exploiting and who was being exploited。 But when 
the world starts to flatten out and value increasingly gets created horizontally 
(through multiple forms of collaboration; in which individuals and little guys have 
much more power); who is on the top and who is on the bottom; who is exploiter and 
who is exploited; gets very complicated。 Some of our old political reflexes no longer 
apply。 Were the Indian engineers not being 〃exploited〃 when their government educated 
them in some of the best technical institutes in the world inside India; but then 
that same Indian government pursued a socialist economic policy that could not provide 
those engineers with work in India; so that those who could not get out of India had 
to drive taxis to eat? Are those same engineers now being exploited when they join 
the biggest consulting company in India; are paid a very comfortable wage in Indian 
terms; and; thanks to the flat world; can now apply their skills globally? Or are 
those Indian engineers now exploiting the people of Indiana by offering to revamp 
their state unemployment system for much less money than an American consulting firm? 
Or were the people of Indiana exploiting those cheaper Indian engineers? Someone 
please tell me: Who is exploiting whom in this story? With whom does the traditional 
Left stand in this story? With the knowledge workers from the developing world; being 
paid a decent wage; who are trying to use their hard…won talents in the developed 
world? Or with the politicians of Indiana; who wanted to deprive these Indian 
engineers of work so that it could be done; more expensively; by their constituents? 

And with whom does the traditional Right stand in this story? With those who want 
to hold down taxes and shrink the state budget of Indiana by outsourcing some work; 
or with those who say; 〃Let's raise taxes more in order to reserve the work here and 
reserve it just for people from Indiana〃? With those who want to keep some friction 
in the system; even though that goes against every Republican instinct on free trade; 
just to help people from Indiana? If you are against globalization because you think 
it harms people in developing countries; whose side are you on in this story: India's 
or Indiana's? 
The India versus Indiana dispute highlights the difficulties in drawing lines between 
the interests of two communities that never before imagined they were connected; much 
less collaborators。 But suddenly they each woke up anddiscovered thatin a flat world; 
where work increasingly becomes a horizontal collaboration; they were not only 
connected and collaborating but badly in need of a social contract to govern their 
relations。 
The larger point here is this: Whether we are talking about management science or 
political science; manufacturing or research and development; many; many players and 
processes are going to have to come to grips with 〃horizontalization。〃 And it is going 
to take a lot of sorting out。 
Where Do Companies Stop and Start? 
Tust as the relationship between different groups of workers will have to I be sorted 
out in a flat world; so too will the relationship between companies and the communities 
in which they operate。 Whose values will govern a particular company and whose 


interests will that company respect and promote? It used to be said that as General 
Motors goes; so goes America。 But today it would be said; 〃As Dell goes; so goes 
Malaysia; Taiwan; China; Ireland; India 。 。 。〃 HP today has 142;000 employees in 178 
countries。 It is not only the largest consumer technology company in the world; it 
is the largest IT company in Europe; the largest 
209 
IT company in Russia; the largest IT company in the Middle East; and the largest IT 
company in South Africa。 Is HP an American company if a majority of its employees 
and customers are outside of America; even though it is headquartered in Palo Alto? 
Corporations cannot survive today as entities bounded by any single nation…state; 
not even one as big as the United States。 So the current keep…you…awake…at…night issue 
for nation…states and their citizens is how to deal with corporations that are no 
longer bounded by a thing called the nation…state。 To whom are they loyal? 
〃Corporate America has done very well; and there is nothing wrong with that; but it 
has done well by aligning itself with the flat world;〃 said Dinakar Singh; the hedge 
fund manager。 〃It has done that by outsourcing as many components as possible to the 
cheapest; most efficient suppliers。 If Dell can build every component ofits computers 
in coastal China and sell them in coastal America; Dell benefits; and American 
consumers benefit; but it is hard to make the case that American labor benefits。〃 
So Dell wants as flat a world as possible; with as little friction and as few barriers 
as possible。 So do most other corporations today; because this allows them to build 
things in the most low…cost; efficient markets and sell in the most lucrative markets。 
There is almost nothing about Globalization 3。0 that is not good for capital。 
Capitalists can sit back; buy up any innovation; and then hire the best; cheapest 
labor input from anywhere into the world to research it; develop it; produce it; and 
distribute it。 Dell stock does well; Dell shareholders do well; Dell customers do 
well; and the Nasdaq does well。 All the things related to capital do fine。 But only 
some American workers will benefit; and only some communities。 Others will feel the 
pain that the flattening of the world brings about。 
Since multinationals first started scouring the earth for labor and markets; their 
interests have always gone beyond those of the nation…state in which they were 
headquartered。 But what is going on today; on the flat earth; is such a difference 
of degree that it amounts to a difference in kind。 Companies have never had more 
freedom; and less friction; in the way of assigning research; low…end manufacturing; 
and high…end manufacturing anywhere in the world。 What this will mean for the 
long…term 
210 
relationship between companies and the country in which they are headquartered is 
simply unclear。 
Consider this vivid example: On December 7; 2004; IBM announced that it was selling 
its whole Personal Computing Division to the Chinese computer company Lenovo to create 
a new worldwide PC company…the globe's third largest…with approximately 12 billion 
in annual revenue。 Simultaneously; though; IBM said that it would be taking an 18。9 
percent equity stake in Lenovo; creating a strategic alliance between IBM and Lenovo 


in PC sales; financing; and service worldwide。 The new combined company's worldwide 
headquarters; it was announced; would be in New York; but its principal manufacturing 
operations would be in Beijing and Raleigh; North Carolina; research centers would 
be in China; the United States; and Japan; and sales offices would be around the world。 
The new Lenovo will be the preferred supplier of PCs to IBM; and IBM will also be 
the new Lenovo's preferred supplier of services and financing。 
Are you still with me? About ten thousand people will move from IBM to Lenovo; which 
was created in 1984 and was the first company to introduce the home computer concept 
in China。 Since 1997; L
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