友情提示:如果本网页打开太慢或显示不完整,请尝试鼠标右键“刷新”本网页!
读书室 返回本书目录 加入书签 我的书架 我的书签 TXT全本下载 『收藏到我的浏览器』

mba十日教程(文本版)-第43部分

快捷操作: 按键盘上方向键 ← 或 → 可快速上下翻页 按键盘上的 Enter 键可回到本书目录页 按键盘上方向键 ↑ 可回到本页顶部! 如果本书没有阅读完,想下次继续接着阅读,可使用上方 "收藏到我的浏览器" 功能 和 "加入书签" 功能!

Harvard College; all rights reserved。 

Frey; Sherwood C。 〃Assessment and Use of Probability 
Distributions;〃 Case UVA…Q…294; copyrightó 1983 by the 
Darden Graduate Business School Foundation; 
Charlottesville; Virginia。 

—。 〃Probability Assessment with the Aid of Historical 
Data;〃 Case UVA…Q…288; copyrightó 1983 by the Darden 
Graduate Business School Foundation; Charlottesville; 
Virginia。 

〃An Introduction to Decision Analysis;〃 Case 181…046; 
copyrightó 1980 by the President and Fellows of Harvard 
College; all rights reserved。 


〃Notes on Decision Diagrams;〃 Case 9…171…035; 
copyrightó 1970 by the President and Fellows of Harvard 
College; all rights reserved。 

Oksman; Warren; and Sherwood C。 Frey。 〃Introduction to 
Analytical Probability Distributions;〃 Case UVA…Q…205; 
copyrightó 1980 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Pfeifer; Phillip E。 〃Forecasting Using Data;〃 Case 
UVA…QA…381; copyrightó 1988 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia。 

Que Corporation; Using 1…2…3; Carmel; Ind。: Que 
Corporation; 1987; p。514 (regression)。 


DAY 6: FINANCE 


Cooper; Carol。 〃The Forbes 500。〃 Forbes; April 27; 1992; 


p。 193 (Chemical Bank layoffs)。 
Dreman; David。 〃Bye…bye to Beta。〃 Forbes; March 30; 1992; 
p。 148 (beta)。 
〃Japanese Firms Pull Southland Corp。 from Chapter 11。〃 
Los Angeles Times; March 6; 1991; p。D2 (Ito…Yokado Group 
buys 7…Eleven)。 


Ross; Stephen A。 (Yale); and Randolph W。 Westerfield 
(Wharton)。 Corporate Finance。 St。 Louis: Times 
Mirror/Mosby College Publishing; 1988。 


The Value Line Survey。 〃Caterpillar Inc。〃 May 15; 1992; 


p。 1346。 
DAY: 7 OPERATIONS 


Byrne; John A。 〃Business Fads: What's In…and Out。〃 
Business Week; January 20; 1986; p。54 (CPM)。 


〃Constructing and Using Process Control Charts;〃 Case 
9…686…118; copyrightó 1986 by the President and Fellows 
of Harvard College; all rights reserved (SPC)。 

Davis; Edward W。 〃Material Requirements Planning;〃 Case 
UVAOM…279; copyrightó 1980 by the Darden Graduate Business 
School Foundation; Charlottesville; Virginia。 

Freeland; James R。 〃Managing Inventories;〃 Case UVAOM…
623; copyrightó 1987 by the Darden Graduate Business 


School Foundation; Charlottesville; Virginia。 


Landel; Robert D。 Managing Productivity Through People: 
An Operations Perspective; Chapter 3。 Englewood Cliffs; 
N。J。: Prentice … Hall; 1986; and Case UVA…OM…528; copyright 


ó1984 by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia (queuing theory)。 
〃A Note on Quality: The Views of Deming; Juran and 
Crosby;〃 Case 9…678…011; copyrightó 1986 by the President 
and Fellows of Harvard College; all rights reserved。 

Savage; Sam L。 The ABC'S of Optimization Using What's 
Best! Oakland; Calif。: Holden…Day; Inc。; 1986; p。 I…17 
(linear programming example)。 


Smitka; Michael J。 petitive Ties: Subcontracting in 
the Japanese Automotive Industry。 New York: Columbia 
University Press; 1991; p。 145 (JIT in Japan)。 


DAY 8: ECONOMICS 


Baldwin; William。 〃Creative Destruction。〃 Forbes; July 
13; 1987; p。49 (Schumpeter)。 


Banks; Howard。 〃The World's Most petitive Economy。〃 
Forbes; March 30; 1992; pp。84; 85 (U。S。 trade deficits and 
productivity)。 


Country Profiles 1991…1992; United States and Lebanon。 
The Economic Intelligence Unit; London (economic 
statistics)。 


Dornbusch; Rudiger (MIT/Chicago); and Stanley Fischer 
(MIT/Chicago)。 Macroeconomics。 New York: McGraw…Hill; 
1987。 


Linden; Dana Wechsler。 〃Dreary Days in the Dismal 
Science。〃 Forbes; January 21; 1991; p。68 (chapter lead)。 


McConnell; Campbell R。 Economics。 New York: McGraw…Hill; 
1981; pp。453…455 (elasticity)。 


Rosenblum; John。 〃Country Analysis and General 
Managers;〃 Case 9…379…050; copyrightó 1987 by the 
President and Fellows of Harvard College; all rights 
reserved。 

Samuelson; Paul A。 (MIT)。 Economics。 New York: 
McGraw…Hill; 1980。2 



Sowell; Dr。 Thomas。 〃Galbraith Strikes Again。〃 Forbes; 
May 25; 1992; p。140。 


Stern; Richard L。; 〃The Graying Wild Ones。〃 Forbes; 
January 6; 1992; p。40 (Harley…Davidson)。 


DAY 9: STRATEGY 


Allan; Gerald B。; and John S。 Hammond III。 〃Note on the 
Use of Experience Curves in petitive Decision Making;〃 
Case 175…174; copyrightó 1975 by the President and Fellows 
of Harvard College; all rights reserved。 

Bartlett; Christopher A。 〃Global petition and MNC 
Managers;〃 Case 9…385…287; copyrightó 1985 by the 
President and Fellows of Harvard College; all rights 
reserved。 

Bourgeois; L。J。 〃Note on Portfolio Techniques for 
Corporate Strategic Planning;〃 Case UVA…BP…292; 
copyrightó 1988 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Germane; Gayton E。 (Stanford)。 The Executive Course。 
Reading; Mass。: Addison…Wesley Publishing; 1987; 
pp。367…70 (linkages)。 


Montana; Patrick; and Bruce Charnov。 Management。 New 
Yord: Barron's 1987; p。97 (Alice)。 


Paley; Norton。 Manager's Guide to petitive Marketing 
Strategies。 New York: American Management Association; 
1989; p。6 (P&G Bounce)。 


Pascale; Richard T。; and E。 Tatum Christiansen。 〃Honda 
(A); (B);〃 Cases 9…384…049; 050; copyrightó 1983 by the 
President and Fellows of Harvard College; all rights 
reserved (two versions of Honda)。 

Porter; Michael E。 petitive Strategy: Techniques for 
Analyzing Industries and petitors。 New Your: The Free 
Press;1980; pp。39; 75…82 (signaling)。 


Quinn; James Brian。 〃Strategic Change: Logical 
Incrementalism。〃 Sloan Management Review; MIT; Fall 1978; 
pp。 7…22。 


Romm; Joseph; J。 〃The Gospel According to Sun Tzu。〃 
Forbes; December 9; 1991; p。162。 



〃The World's Billionaires。〃 Forbes; July 22; 1991; 
pp。138…139 (Sony rivalry)。 


Case Sources: 


Darden Graduate School of Business 
Educational Materials Service 
University of Virginia; Box 6550 
Charlottesville; VA 22906…6550 
Attn: Ann Morris; Director 
804…924…3009; FAX 804…924…4859 


Harvard Business School Case Services 
Harvard Business Review 
Publishing Division 
Boston; MA 02163 
617…495…6117 



 

附:

1997年美国《新闻周刊》对美国著名商学院最新排名,仅供
读者参考。。。 

University of Pennsylvania (Wharton) 


University of Michigan 


Northwestern University (Kellogg) 


Harvard University 


University of Virginia (Darden) 


Columbia University 


Stanford University 


The University of Chicago 


Massachusetts Institute of Technology (MIT; Sloan) 


Dartmouth College (Amos Tuck) 


Duke University (Fuqua) 


University of California; Los Angeles (Anderson) 


University of California at Berkeley (Haas) 


New York University (Stern) 


Indiana University 


Washington University (Olin) 


Carnegie Mellon University 


Cornell University (Johnson) 


University of North Carolina at Chapel Hill (Kenan 
Flagler) 


University of Texas at Austin 



四、文献目录。。 

BIBLIOGRAPHY 


DAY 1: MARKETING 


Assael; Henry。 Consumer Behavior Marketing Action。 
Boston: Kent Publishing; 1981; p。471 (paper towel 
perceptual mapping)。 


〃The Deal Maker。〃 U。S。 News World Report; February 8; 
1998; p。78 (Ralph Lauren)。 


Koselka; Rita。 〃How to Print Money。〃 Forbes; December 
24; 1990;p。118 (Vlassis)。 


Kotler; Philip (Northwestern)。 Marketing Management 
Analysis; Planning and Control。 Englewood Cliffs; N。J。: 
Prentice … Hall; 1984。 


Maxwell; John C。; Jr。 〃Coffee Sales Climb in '89。〃 
Advertising Age; April 16; 1990; p。64 (coffee market 
shares)。 


Morgensen; Gretchen。 〃The Trend Is Not Their Friend。〃 
Forbes; September 16; 1991; P。118 (brand extensions)。 


Newton; Derek A。 Sales Force Management: Text and Cases。 
Boston: Irwin; 1990; pp。7…9 (salesman historical periods)。 


Paley; Norton。 Manager's Guide to petitive Marketing 
Strategies。 New York: American Marketing Association; 1989; 
pp。 18…19 (Xerox); pp。 46…47 (segmentation selection)。 


Schifrin; Matthew。 〃Mom's Cooking Was Never Like This。〃 
Forbes; August 19; 1991; pp。 50; 54 (premium dog food 
sales)。 


Silbiger; Steven。 〃Study of the General and Gourmet 
Coffee Markets。〃 Sponsored by Westway Merkuria; Inc。; 
EnglewoodCliffs; N。J。; July 1989。 


—; and Mark Parry。 〃Cafe Blason;〃 Case UVA…M…369; 
copyright ó1990 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Willoughby; Jack。 〃The Last Iceman。〃 Forbes; July 13; 
1987; p。196 (vacuum tubes)。 


DAY 2: ETHICS 



Freeman; R。Edward; and Daniel R。 Gilbert; Jr。 〃The 
Problem of Relativism: When in Rome。。。〃 Chapter 2; 
Corporate Strategy and the Search for Ethics。 Englewood 
Cliffs; N。J。: Prentice…Hall; 1988; pp。24…41。 Adapted by 
permission of Prentice Hall。 


Friedman; Milton (Chicago)。 〃The Social Responsibility 
Is to Increase Profits。〃 The New York Times; September 13; 
1970。 


DAY 3: ACCOUNTING 


Stern; Richard I。 〃McDonnell Douglas' Make…or…Break 
Year。〃 Forbes; January 7; 1991; p。37 (McDonnell Douglas 
ine statement)。 


DAY 4: ORGANIZATIONAL BEHAV
返回目录 上一页 下一页 回到顶部 3 3
快捷操作: 按键盘上方向键 ← 或 → 可快速上下翻页 按键盘上的 Enter 键可回到本书目录页 按键盘上方向键 ↑ 可回到本页顶部!
温馨提示: 温看小说的同时发表评论,说出自己的看法和其它小伙伴们分享也不错哦!发表书评还可以获得积分和经验奖励,认真写原创书评 被采纳为精评可以获得大量金币、积分和经验奖励哦!