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mba十日教程(文本版)-第46部分

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Managers;〃 Case 9…379…050; copyrightó 1987 by the 
President and Fellows of Harvard College; all rights 
reserved。 

Samuelson; Paul A。 (MIT)。 Economics。 New York: 
McGraw…Hill; 1980。2 



Sowell; Dr。 Thomas。 〃Galbraith Strikes Again。〃 Forbes; 
May 25; 1992; p。140。 


Stern; Richard L。; 〃The Graying Wild Ones。〃 Forbes; 
January 6; 1992; p。40 (Harley…Davidson)。 


DAY 9: STRATEGY 


Allan; Gerald B。; and John S。 Hammond III。 〃Note on the 
Use of Experience Curves in petitive Decision Making;〃 
Case 175…174; copyrightó 1975 by the President and Fellows 
of Harvard College; all rights reserved。 

Bartlett; Christopher A。 〃Global petition and MNC 
Managers;〃 Case 9…385…287; copyrightó 1985 by the 
President and Fellows of Harvard College; all rights 
reserved。 

Bourgeois; L。J。 〃Note on Portfolio Techniques for 
Corporate Strategic Planning;〃 Case UVA…BP…292; 
copyrightó 1988 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Germane; Gayton E。 (Stanford)。 The Executive Course。 
Reading; Mass。: Addison…Wesley Publishing; 1987; 
pp。367…70 (linkages)。 


Montana; Patrick; and Bruce Charnov。 Management。 New 
Yord: Barron's 1987; p。97 (Alice)。 


Paley; Norton。 Manager's Guide to petitive Marketing 
Strategies。 New York: American Management Association; 
1989; p。6 (P&G Bounce)。 


Pascale; Richard T。; and E。 Tatum Christiansen。 〃Honda 
(A); (B);〃 Cases 9…384…049; 050; copyrightó 1983 by the 
President and Fellows of Harvard College; all rights 
reserved (two versions of Honda)。 

Porter; Michael E。 petitive Strategy: Techniques for 
Analyzing Industries and petitors。 New Your: The Free 
Press;1980; pp。39; 75…82 (signaling)。 


Quinn; James Brian。 〃Strategic Change: Logical 
Incrementalism。〃 Sloan Management Review; MIT; Fall 1978; 
pp。 7…22。 


Romm; Joseph; J。 〃The Gospel According to Sun Tzu。〃 
Forbes; December 9; 1991; p。162。 



〃The World's Billionaires。〃 Forbes; July 22; 1991; 
pp。138…139 (Sony rivalry)。 


Case Sources: 


Darden Graduate School of Business 
Educational Materials Service 
University of Virginia; Box 6550 
Charlottesville; VA 22906…6550 
Attn: Ann Morris; Director 
804…924…3009; FAX 804…924…4859 


Harvard Business School Case Services 
Harvard Business Review 
Publishing Division 
Boston; MA 02163 
617…495…6117 



 

附:

1997年美国《新闻周刊》对美国著名商学院最新排名,仅供
读者参考。。。 

University of Pennsylvania (Wharton) 


University of Michigan 


Northwestern University (Kellogg) 


Harvard University 


University of Virginia (Darden) 


Columbia University 


Stanford University 


The University of Chicago 


Massachusetts Institute of Technology (MIT; Sloan) 


Dartmouth College (Amos Tuck) 


Duke University (Fuqua) 


University of California; Los Angeles (Anderson) 


University of California at Berkeley (Haas) 


New York University (Stern) 


Indiana University 


Washington University (Olin) 


Carnegie Mellon University 


Cornell University (Johnson) 


University of North Carolina at Chapel Hill (Kenan 
Flagler) 


University of Texas at Austin 



四、文献目录。。 

BIBLIOGRAPHY 


DAY 1: MARKETING 


Assael; Henry。 Consumer Behavior Marketing Action。 
Boston: Kent Publishing; 1981; p。471 (paper towel 
perceptual mapping)。 


〃The Deal Maker。〃 U。S。 News World Report; February 8; 
1998; p。78 (Ralph Lauren)。 


Koselka; Rita。 〃How to Print Money。〃 Forbes; December 
24; 1990;p。118 (Vlassis)。 


Kotler; Philip (Northwestern)。 Marketing Management 
Analysis; Planning and Control。 Englewood Cliffs; N。J。: 
Prentice … Hall; 1984。 


Maxwell; John C。; Jr。 〃Coffee Sales Climb in '89。〃 
Advertising Age; April 16; 1990; p。64 (coffee market 
shares)。 


Morgensen; Gretchen。 〃The Trend Is Not Their Friend。〃 
Forbes; September 16; 1991; P。118 (brand extensions)。 


Newton; Derek A。 Sales Force Management: Text and Cases。 
Boston: Irwin; 1990; pp。7…9 (salesman historical periods)。 


Paley; Norton。 Manager's Guide to petitive Marketing 
Strategies。 New York: American Marketing Association; 1989; 
pp。 18…19 (Xerox); pp。 46…47 (segmentation selection)。 


Schifrin; Matthew。 〃Mom's Cooking Was Never Like This。〃 
Forbes; August 19; 1991; pp。 50; 54 (premium dog food 
sales)。 


Silbiger; Steven。 〃Study of the General and Gourmet 
Coffee Markets。〃 Sponsored by Westway Merkuria; Inc。; 
EnglewoodCliffs; N。J。; July 1989。 


—; and Mark Parry。 〃Cafe Blason;〃 Case UVA…M…369; 
copyright ó1990 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Willoughby; Jack。 〃The Last Iceman。〃 Forbes; July 13; 
1987; p。196 (vacuum tubes)。 


DAY 2: ETHICS 



Freeman; R。Edward; and Daniel R。 Gilbert; Jr。 〃The 
Problem of Relativism: When in Rome。。。〃 Chapter 2; 
Corporate Strategy and the Search for Ethics。 Englewood 
Cliffs; N。J。: Prentice…Hall; 1988; pp。24…41。 Adapted by 
permission of Prentice Hall。 


Friedman; Milton (Chicago)。 〃The Social Responsibility 
Is to Increase Profits。〃 The New York Times; September 13; 
1970。 


DAY 3: ACCOUNTING 


Stern; Richard I。 〃McDonnell Douglas' Make…or…Break 
Year。〃 Forbes; January 7; 1991; p。37 (McDonnell Douglas 
ine statement)。 


DAY 4: ORGANIZATIONAL BEHAVIOR 


〃Active Listening;〃 Case UVA…OB…341; copyright ó1986 
by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia。 

Beer; Michael。 〃Note on Performance Appraisal;〃 Case 
478…019; College; copyright 1977 by the President and 
Fellows of Harvard College; all rights reserved。 


Byrne; John A。 〃Business Fads: What's In…and Out。〃 
Business Week; January 20; 1986; p。55 (MBA buzzwords)。 


Edwards; Jeffrey R。 〃Assessing Your Behavior Pattern;〃 
Case UVAOB…360; copyright ó 1987 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia; 

p。3 (Types A and B)。 
French; John R。 P。; and Bertram Raven。 〃The Bases of 
Social Power;〃 Group Dynamics; ed。 Darwin Cartwright。 
Evanston; Il。: Row; Peterson; 1960; pp。607…623 (power)。 


Gabarro; John J。; and John P。 Kotter。 〃Managing Your 
Boss。〃 Harvard Business Review; Vol。 57; No。 1 
(January/February 1980); pp。92…100。 Copyright ó1980 by 
the President and Fellows of Harvard College; all rights 
reserved。 

Hackman; J。 Richard; and Greg R。 Oldham。 〃Development 
of Job Diagnostic Surveys。〃 Fournal of Applied Psychology; 
Vol。 60; 1975; pp。159…170。 



Hogan; Eileen A。 〃One Model for Action Planning;〃 Case 
UVAOB…261R。 Copyright ó1983 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia。 

Kepner; Charles H。; and Benjamin B。 Tregoe。 The Rational 
Manager: A Systematic Approach to Problem Solving and 
Decision Making。 New York: McGraw…Hill; 1965; p。55 
(deviations; want got gaps)。 


Kotter; John P。; and Leonard A。 Schlesinger。 〃Choosing 
Strategies for Change。〃 Harvard Business Review; Vol。 57; 
No。2 (March/April 1980); pp。106…144。 Copyright ó1980 by 
the President and Fellows of Harvard College; all rights 
reserved (strategies for change)。 

Levine; Joshua。 〃Dare e togliere (give and tade away)。〃 
Forbes; October 28; 1991; p。115 (Armani)。Tannenbaum; 
Robert; and Warren H。 Schmidt。 〃How to Choose a Leadership 
Pattern。〃 Harvard Business Review; Vol。 51; No。 3(May/June 
1973); pp。 162…173。 Copyrightó 1973 by the President and 
Fellows of Harvard College; all rights reserved。 

Zierden; William E。 〃A Framework for Understanding 
Organizations;〃 Darden School Case UVA…OB…187; copyrightó 
1982 by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia (the basic organization model)。 

DAY 5: QUANTITATIVE ANALYSIS 


〃Cash Flow and the Time Value of Money;〃 Case 9…177012; 
copyrightó 1976 by the President and Fellows of 
Harvard College; all rights reserved。 

Frey; Sherwood C。 〃Assessment and Use of Probability 
Distributions;〃 Case UVA…Q…294; copyrightó 1983 by the 
Darden Graduate Business School Foundation; 
Charlottesville; Virginia。 

—。 〃Probability Assessment with the Aid of Historical 
Data;〃 Case UVA…Q…288; copyrightó 1983 by the Darden 
Graduate Business School Foundation; Charlottesville; 
Virginia。 

〃An Introduction to Decision Analysis;〃 Case 181…046; 
copyrightó 1980 by the President and Fellows of Harvard 
College; all rights reserved。 


〃Notes on Decision Diagrams;〃 Case 9…171…035; 
copyrightó 1970 by the President and Fellows of Harvard 
College; all rights reserved。 

Oksman; Warren; and Sherwood C。 Frey。 〃Introduction to 
Analytical Probability Distributions;〃 Case UVA…Q…205; 
copyrightó 1980 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Pfeifer; Phillip E。 〃Forecasting Using Data;〃 Case 
UVA…QA…381; copyrightó 1988 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia。 

Que Corporation; Using 1…2…3; Carmel; Ind。: Que 
Corporation; 1987; p。514 (regression)。 


DAY 6: FINANCE 


Cooper; Carol。 〃The Forbes 500。〃 Forbes; April 27; 1992; 


p。 193 (Chemical Bank layoffs)。 
Dreman; David。 〃Bye…bye to Beta。〃 Forbes;
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